To celebrate its 90th anniversary, Chocolat Mathez is redefining confectionery standards with “The French Bag.” This unique product was not born in a design studio, but from the collective imagination of Mathez employees. Co-designed by our teams across all departments, this pouch celebrates nine decades of passion through a packaging that is innovative, durable, and quintessentially French.
Product Specifications & Versatility:
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Format: Premium cotton pouch (mini tote-bag) with drawstring closure and a descriptive cardboard hangtag.
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Net Weight: 200g (7.05 oz) – The gold standard for the premium gift market.
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Flavor Profiles: Plain (Traditional Cocoa), Hazelnut, or Salted Butter Caramel.
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Design: Exclusive illustrations depicting iconic French landmarks and lifestyle (Eiffel Tower, Mont Saint-Michel, café culture, macarons, Moulin Rouge…).
Why “The French Bag” is a Strategic Asset for Global Retailers :
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Zero-Waste & Reusable Packaging: Unlike traditional boxes, this pouch is designed for a second life (jewelry pouch, phone holder, travel kit, stationery bag…). This provides a powerful sales argument for eco-conscious consumers.
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Authentic Storytelling: This product tells a human and collaborative story. The fact that it was conceived by Mathez employees enhances brand authenticity and emotional connection—key drivers for high-end specialty retail.
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High Visual Impact: The iconic illustrations act as a “souvenir magnet,” driving immediate impulse purchases from international travelers and lovers of French culture.
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IFS Certified: Produced in our IFS-certified facility, ensuring total food safety and compliance with the most rigorous international retail audits and quality standards.
B2B Logistics & Industrial Manufacturing:
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Origin: 100% designed and assembled in France (Anjou).
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Shelf Life: 12 to 15 months, perfectly stabilized for international maritime export and global distribution.
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Space Efficiency: A flexible and lightweight format that optimizes shelf space.
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Export Compliance: The cardboard hangtag includes all mandatory international regulatory information, ensuring the product is retail-ready for global markets.
