“So Frenchy”
our webserie !

So Frenchy tells the story of a stereotypical Frenchman who refuses to share his Mathez truffles, humorously and self-mockingly embodying the “French Touch”: chic, eccentric, and 100% melt-in-your-mouth.

Across the first six episodes, from café terraces to sunlit vineyards, and from museums to the racetrack, our hero jealously guards his cocoa truffles while creating universally funny situations.

The series highlights Mathez’s originality and premium positioning against imitators, turning chocolate tasting into a true cultural ritual.

With a cinematic visual style, humor that appeals to all, and memorable punchlines, So Frenchy establishes itself as the brand’s signature: where others imitate, Mathez asserts.

The second season, So French Transformation, takes the fantasy even further: a tourist tastes a Mathez cocoa truffle and instantly becomes “ultra Frenchy,” discovering the French art of living in every bite. A visual and sensory experience that transforms chocolate into irresistible pleasure and an international cultural icon.